The Colts' on-field product in 2017 left a lot to be desired, both from a competition and entertainment standpoint, and the team realizes that. That's why they aren't going to raise season ticket prices for 2018:
For a franchise that lately hasn't handled PR situations with much tact, this is the right move. Colts' fans are dedicated, but some feel betrayed with the lack of transparency through the Andrew Luck saga and others have become more and more apathetic overall.
Hopefully, things can begin to climb back upward next season.